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The Beach Club Management Guide, developed by The Art of Coaching Volleyball in partnership with the Junior Volleyball Association, is a comprehensive resource for club owners, directors and administrators currently operating or planning to run a junior beach volleyball program.

The materials are presented by club directors and administrators selected for their expertise in specific areas where their clubs excel. The guide offers extensive insights and practical advice to enhance the operations and growth of your beach program.

This guide includes resources for:

  • Finance and accounting
  • Human resources
  • Club operations
  • Coach development
  • Culture
  • Player development
  • Marketing
  • Facility and court operations
  • Running a tournament or showcase
  • Recruiting

Presenters:

  • John Brannon, Club Director of Carolina Union Volleyball Club (Charlotte, NC)
  • Jackie Cline, Co-Director of Elite Volleyball Training Center (Plain City, OH)
  • Chan Esperas, Director of Kokua Volleyball Club (Spokane, WA)
  • Rodrigo Gomes, President/CEO of Northern Virginia Volleyball Association (Sterling, VA)
  • Taye Im, Owner and Beach Director of Team One Volleyball (Chicago, IL)
  • Jenny Johnson, Ph.D, Associate Professor, American Public University, Sports and Health Science Department
  • Cat Dailey Minyard, Co-Founder of Northeast VBC (Norwalk, CT)
  • Lexi Patton, Executive Director of Virginia Elite (McLean, VA)
  • Taylor Robinson, Director of MADsand (Plano, TX)
  • Taylor Snipes,  Director of GA Beach (Buford, GA)
  • TJ Staples, Executive Director of Dakine Volleyball Club (Tacoma, WA)
  • Kris W Stein, Chief Executive Director at Tidewater Volleyball Academy and 757 Beach (Virginia Beach, VA)
  • Marty Suan, Co-Owner and Director of Spiker Beach (Huntington Beach, CA)

*NOTE: Click on the “Start Course” button to view all sections of the Resource Guide. If you are on a desktop, this button is on the right-hand side of this page, if you are on mobile or tablet, this may be at the very bottom, under the reviews. We recommend working through the resource on a computer for the best user experience.

**Looking for your completion certificate or badge? Once you’ve watched 90% of the resource guide videos (your percentage can be found under My Dashboard >> My Certifications), you can request your certificate and badge directly from JVA. To do so, email a screenshot of the My Certifications page to members@jvavolleyball.org. JVA will email you back with your certificate and badge to signify that you’ve completed the resource guide.

Course Curriculum

Finance and Accounting
Considerations for creating a budget 00:08:11
Developing a business plan – where to begin 00:11:10
Cost analysis 00:01:27
Managing resources wisely 00:04:47
Human Resources
Overview – human resources 00:01:53
Understanding the journey 00:01:55
Recruiting and hiring coaches 00:03:31
Strategic benefits 00:03:33
Training and onboarding 00:02:11
Staffing expectations and goals 00:11:45
Coach retention and education 00:06:22
Club Operations
Considerations for adding a beach or hybrid program 00:05:11
Implementing key operational systems and protocols 00:24:18
Risk and crisis management 00:55:49
Creating a training structure and schedule 00:12:53
Conducting tryouts 00:08:31
Player evaluations 00:06:28
Practice planning 00:08:48
Competition schedule and tournament registration 00:12:01
Club vs. club model 00:12:07
Traveling to out-of-state tournaments 00:04:00
Parent communication 00:07:03
Collaborating with other beach programs 00:01:50
Coach Development
Continuing education and adaptation 00:02:27
Practice management 00:06:10
Game management 00:03:43
Coach evaluations and communication 00:01:38
Culture
Defining a vision for your beach program 00:01:07
Creating a strong club culture 00:01:03
Establishing your culture with players and parents 00:07:41
Promoting your beach program as a benefit to indoor volleyball 00:06:16
Creating a dynamic and fun training program 00:01:12
Player Development
Growing your program through grassroots promotion and programs 04:14:00
Creating opportunities and a pathway for young players 00:01:11
Leveraging benefits for dual sports athletes 00:09:26
Benefits of creating a hybrid program 00:02:37
Opportunities to create a year-round beach program 00:07:38
Maximizing a short beach season 00:02:24
Creating individual, personalized training for your beach athletes 00:03:49
Developing well-rounded athletes 00:00:00
Marketing
Developing a brand for your program 00:01:12
Creating programs to grow your beach program 00:04:36
Highlighting the benefits of beach volleyball 00:03:31
Collaborating with indoor clubs and coaches 00:07:00
Attracting new players 00:03:37
Website and email campaigns 00:05:21
Social media 00:05:13
Utilizing digital marketing 00:00:40
Marketing your events 00:00:54
Facility and Court Operations
Negotiating rental agreements and permits 00:08:21
Contract negotiations – considerations 00:05:29
Contract negotiations – government owned 00:03:04
Building a sand court facility – considerations 00:21:05
Maintaining your courts and equipment 00:09:41
Running a Tournament or Showcase
Understanding affiliations and governing bodies 00:08:00
Facility and equipment needs and considerations 00:08:05
Creating a competition roadmap 00:18:49
Parameters for running a recruiting showcase 00:08:17
Attracting college coaches and top players to your event 00:12:12
Developing local and regional programs 00:06:39
Recruiting
Directors’ and coaches’ roles in recruiting 00:03:57
Preparing your athletes for the recruiting process 00:03:00
Understanding the recruiting calendar 00:06:58
Athlete communication with college coaches 00:03:15
Creating and sharing highlight videos 00:04:21
Fostering your connection with college coaches 00:00:58

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