The Club Management Resource Guide is provided by The Art of Coaching Volleyball in partnership with the Junior Volleyball Association in an effort to provide club directors with a convenient and accessible avenue to discover and refresh some main ideas on building and managing a club.
This guide includes resources for:
- Business foundations and strategy
- Finance and accounting
- Marketing, branding and public relations
- Membership recruitment, retention and management
- Tryout, tournament and facility management
- and more!
Presenters:
- Dave Bayer, Club Director of Milwaukee Sting (Milwaukee, WI)
- Brennan Dean, Club Director of Wave Volleyball (San Diego, CA)
- Maggie Griffin, Club Director of VCNebraska (Lincoln, NE)
- Christine Hames, Club Director of K2 Volleyball (Louisville, TN)
- Kathy Kennedy, Co-Founder of NKYVC (Cincinnati, OH)
- Tim Kuzma, Business Director of Munciana Volleyball (Muncie, IN)
- Mike Lingenfelter, Co-Director of Munciana Volleyball (Muncie, IN)
- Max Miller, Club Director and CEO of Mintonette Sports (Columbus, OH)
- Rachel Morris, Director of Marketing and Apparel for Wave Volleyball (San Diego, CA)
- Steve Sack, Owner of Michigan Elite Volleyball Academy (Detroit, MI)
- John Sample, Former Owner and Director of Texas Advantage Volleyball (Dallas, TX)
- Jodi Schramm, Club Director of Premier Academy (Toledo, OH)
*NOTE: Click on the “Start Course” button to view all sections of the Resource Guide. If you are on a desktop, this button is on the right-hand side of this page, if you are on mobile or tablet, this may be at the very bottom, under the reviews. We recommend working through the resource on a computer for the best user experience.
**Looking for your completion certificate or badge? Once you’ve watched 90% of the resource guide videos (your percentage can be found under My Dashboard >> My Certifications), you can request your certificate and badge directly from JVA. To do so, email a screenshot of the My Certifications page to members@jvavolleyball.org. JVA will email you back with your certificate and badge to signify that you’ve completed the resource guide.
Course Curriculum
Club Management Guide Intro | 00:00:36 | ||
Business Foundations | |||
Starting a club is a masters degree in business. | 00:00:30 | ||
Developing a business plan. | 00:11:15 | ||
Incorporating as an LLC. | 00:01:18 | ||
Business Strategy | |||
Identifying strengths and weaknesses. | 00:02:10 | ||
Two types of competitive strategies. | 00:01:18 | ||
First mover advantage. | 00:01:30 | ||
Identify your vision and goals. | 00:08:08 | ||
Developing your club’s strategic plan. | 00:00:51 | ||
Cross selling. | 00:01:06 | ||
Understanding the volleyball industry. | 00:02:01 | ||
Strategic Planning | |||
Philosophy vs. Mission Statement. | 00:01:48 | ||
Creating a mission statement. | 00:01:42 | ||
Club philosophy. | 00:05:18 | ||
The importance of a club philosophy. | 00:03:00 | ||
Reinforcing your club’s mission statement and philosophy. | 00:01:35 | ||
Club culture. | 00:05:49 | ||
Club image. | 00:01:09 | ||
Club philosophy influencing decision making. | 00:02:22 | ||
Defining your core values. | 00:03:32 | ||
Events to reinforce culture. | 00:02:49 | ||
Finance and Accounting | |||
Managing expenses early on. | 00:03:14 | ||
Budget considerations. | 00:07:28 | ||
Creating a budget. | 00:01:35 | ||
Accounting. | 00:01:18 | ||
Choosing accounting software. | 00:01:29 | ||
Chart of accounts. | 00:02:03 | ||
Budgets, dues and member fees. | 00:00:51 | ||
Fee collection. | 00:01:15 | ||
Budgeting mistakes. | 00:02:05 | ||
Marketing, Branding and Public Relations | |||
Social media. | 00:02:33 | ||
Social media management. | 00:01:23 | ||
The importance of social media in marketing. | 00:03:56 | ||
Club marketing strategies. | 00:03:09 | ||
Websites. | 00:01:32 | ||
Membership Recruitment, Retention and Management | |||
Player recruitment and retention. | 00:02:20 | ||
Communicating with potential players. | 00:00:49 | ||
Recruiting new members. | 00:01:36 | ||
Communicating with players who might want to play for your club. | 00:00:52 | ||
Membership and athlete retention. | 00:03:17 | ||
Retaining members. | 00:01:42 | ||
Strategies to retain your members. | 00:02:40 | ||
Creating club loyalty. | 00:00:35 | ||
Receiving and applying feedback from your members. | 00:00:51 | ||
Communication Skills | |||
Pre tryout meetings. | 00:02:57 | ||
Pre-season player meetings and club orientation. | 00:00:44 | ||
Pre-season parent meetings. | 00:02:09 | ||
Mid-season evaluation. | 00:05:49 | ||
Team/Club communication. | 00:02:13 | ||
Coach-player-parent communication. | 00:01:50 | ||
Addressing improvement during evaluations. | 00:00:31 | ||
Dismissing a player mid-season. | 00:04:19 | ||
Players transferring mid-season. | 00:02:35 | ||
Managing playing time. | 00:02:49 | ||
The 24 hour rule. | 00:07:20 | ||
Communication between staff and players. | 00:03:30 | ||
Crisis and Risk Management | |||
Insurance policies. | 00:01:57 | ||
Social media policies and risk management. | 00:07:53 | ||
Human Resources | |||
Operations manual. | 00:05:23 | ||
1099 vs W2 | 00:01:12 | ||
Who to hire after coaches. | 00:01:11 | ||
Athletic trainers. | 00:00:40 | ||
Using interns. | 00:02:16 | ||
Firing staff. | 00:01:43 | ||
Coach Management | |||
Recruiting coaches. | 00:04:32 | ||
Selecting coaches. | 00:04:29 | ||
Training coaches. | 00:04:40 | ||
Evaluating coaches. | 00:05:08 | ||
Retaining coaches. | 00:00:54 | ||
Coaches manual. | 00:02:25 | ||
Best practices for teaching coaches. | 00:04:46 | ||
Dealing with pushback from a coach. | 00:01:50 | ||
Technology Solutions | |||
Accounting and membership technologies. | 00:04:22 | ||
Dues collection. | 00:02:49 | ||
Educating players. | 00:01:29 | ||
Time Management | |||
September through August for a club director. | 00:04:02 | ||
Staying organized as a club director. | 00:01:35 | ||
Club Resources | |||
Using club advisors. | 00:00:31 | ||
Utilizing resources outside of your club. | 00:01:42 | ||
Parent advisory board. | 00:00:21 | ||
Training your teams to officiate and keep score. | 00:01:32 | ||
Injury prevention. | 00:07:12 | ||
Training during different parts of the season. | 00:02:14 | ||
Strength and conditioning coaches. | 00:01:21 | ||
Importance of statistics. | 00:01:07 | ||
Club Culture | |||
Teaching life skills. | 00:01:58 | ||
Setting expectations. | 00:01:36 | ||
Player policies. | 00:00:41 | ||
Bullying policy. | 00:02:54 | ||
Bringing in speakers. | 00:01:25 | ||
Club wide events. | 00:01:33 | ||
Older athletes working with young athletes. | 00:03:11 | ||
Team building events. | 00:02:50 | ||
Making practices entertaining. | 00:01:15 | ||
Tryout Management | |||
Running a tryout. | 00:05:14 | ||
Evaluating athletes during a tryout. | 00:06:24 | ||
Operating within your region’s tryout guidelines. | 00:00:46 | ||
Making an offer to an athlete. | 00:10:03 | ||
Tournament Management | |||
Planning a competition schedule. | 00:04:29 | ||
Deciding how far to travel. | 00:01:43 | ||
Travel management. | 00:00:28 | ||
Post-tournament practices. | 00:02:57 | ||
Collaborating with other clubs. | 00:02:59 | ||
Tournament registration and management. | 00:00:47 | ||
Facility Management | |||
Equipment you need. | 00:01:02 | ||
The process for purchasing uniforms. | 00:03:19 | ||
Club Recruiting Program | |||
College recruiting videos. | 00:01:57 | ||
Helping players and parents to be realistic. | 00:03:22 | ||
Helping players manage the recruiting process. | 00:04:21 | ||
Cultivating relationships with college coaches. | 00:00:32 | ||
Value of college camps. | 00:01:09 | ||
Considerations for college programs. | 00:01:09 |
Exactly what I was looking for!
There isn’t a topic or sub-topic left out of this amazing course. Well done
New Club Director of Long Time Club
New Club Director here and this training was just amazing. A ton of great information on all aspects of running a club. Really hits on aspects that you didn’t even realize you needed to think of. Make sure you have a pen and notebook because you are going to want to take a lot of notes! Can’t wait to get some of the ideas implemented!