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The Club Management Resource Guide is provided by The Art of Coaching Volleyball in partnership with the Junior Volleyball Association in an effort to provide club directors with a convenient and accessible avenue to discover and refresh some main ideas on building and managing a club.

This guide includes resources for:

  • Business foundations and strategy
  • Finance and accounting
  • Marketing, branding and public relations
  • Membership recruitment, retention and management
  • Tryout, tournament and facility management
  • and more!

Presenters:

  • Dave Bayer, Club Director of Milwaukee Sting (Milwaukee, WI)
  • Brennan Dean, Club Director of Wave Volleyball (San Diego, CA)
  • Maggie Griffin, Club Director of VCNebraska (Lincoln, NE)
  • Christine Hames, Club Director of K2 Volleyball (Louisville, TN)
  • Kathy Kennedy, Co-Founder of NKYVC (Cincinnati, OH)
  • Tim Kuzma, Business Director of Munciana Volleyball (Muncie, IN)
  • Mike Lingenfelter, Co-Director of Munciana Volleyball (Muncie, IN)
  • Max Miller, Club Director and CEO of Mintonette Sports (Columbus, OH)
  • Rachel Morris, Director of Marketing and Apparel for Wave Volleyball (San Diego, CA)
  • Steve Sack, Owner of Michigan Elite Volleyball Academy (Detroit, MI)
  • John Sample, Former Owner and Director of Texas Advantage Volleyball (Dallas, TX)
  • Jodi Schramm, Club Director of Premier Academy (Toledo, OH)

 
*NOTE: Click on the “Start Course” button to view all sections of the Resource Guide. If you are on a desktop, this button is on the right-hand side of this page, if you are on mobile or tablet, this may be at the very bottom, under the reviews. We recommend working through the resource on a computer for the best user experience.

**Looking for your completion certificate or badge? Once you’ve watched 90% of the resource guide videos (your percentage can be found under My Dashboard >> My Certifications), you can request your certificate and badge directly from JVA. To do so, email a screenshot of the My Certifications page to members@jvavolleyball.org. JVA will email you back with your certificate and badge to signify that you’ve completed the resource guide.

Course Curriculum

Club Management Guide Intro 00:00:36
Business Foundations
Starting a club is a masters degree in business. 00:00:30
Developing a business plan. 00:11:15
Incorporating as an LLC. 00:01:18
Business Strategy
Identifying strengths and weaknesses. 00:02:10
Two types of competitive strategies. 00:01:18
First mover advantage. 00:01:30
Identify your vision and goals. 00:08:08
Developing your club’s strategic plan. 00:00:51
Cross selling. 00:01:06
Understanding the volleyball industry. 00:02:01
Strategic Planning
Philosophy vs. Mission Statement. 00:01:48
Creating a mission statement. 00:01:42
Club philosophy. 00:05:18
The importance of a club philosophy. 00:03:00
Reinforcing your club’s mission statement and philosophy. 00:01:35
Club culture. 00:05:49
Club image. 00:01:09
Club philosophy influencing decision making. 00:02:22
Defining your core values. 00:03:32
Events to reinforce culture. 00:02:49
Finance and Accounting
Managing expenses early on. 00:03:14
Budget considerations. 00:07:28
Creating a budget. 00:01:35
Accounting. 00:01:18
Choosing accounting software. 00:01:29
Chart of accounts. 00:02:03
Budgets, dues and member fees. 00:00:51
Fee collection. 00:01:15
Budgeting mistakes. 00:02:05
Marketing, Branding and Public Relations
Social media. 00:02:33
Social media management. 00:01:23
The importance of social media in marketing. 00:03:56
Club marketing strategies. 00:03:09
Websites. 00:01:32
Membership Recruitment, Retention and Management
Player recruitment and retention. 00:02:20
Communicating with potential players. 00:00:49
Recruiting new members. 00:01:36
Communicating with players who might want to play for your club. 00:00:52
Membership and athlete retention. 00:03:17
Retaining members. 00:01:42
Strategies to retain your members. 00:02:40
Creating club loyalty. 00:00:35
Receiving and applying feedback from your members. 00:00:51
Communication Skills
Pre tryout meetings. 00:02:57
Pre-season player meetings and club orientation. 00:00:44
Pre-season parent meetings. 00:02:09
Mid-season evaluation. 00:05:49
Team/Club communication. 00:02:13
Coach-player-parent communication. 00:01:50
Addressing improvement during evaluations. 00:00:31
Dismissing a player mid-season. 00:04:19
Players transferring mid-season. 00:02:35
Managing playing time. 00:02:49
The 24 hour rule. 00:07:20
Communication between staff and players. 00:03:30
Crisis and Risk Management
Insurance policies. 00:01:57
Social media policies and risk management. 00:07:53
Human Resources
Operations manual. 00:05:23
1099 vs W2 00:01:12
Who to hire after coaches. 00:01:11
Athletic trainers. 00:00:40
Using interns. 00:02:16
Firing staff. 00:01:43
Coach Management
Recruiting coaches. 00:04:32
Selecting coaches. 00:04:29
Training coaches. 00:04:40
Evaluating coaches. 00:05:08
Retaining coaches. 00:00:54
Coaches manual. 00:02:25
Best practices for teaching coaches. 00:04:46
Dealing with pushback from a coach. 00:01:50
Technology Solutions
Accounting and membership technologies. 00:04:22
Dues collection. 00:02:49
Educating players. 00:01:29
Time Management
September through August for a club director. 00:04:02
Staying organized as a club director. 00:01:35
Club Resources
Using club advisors. 00:00:31
Utilizing resources outside of your club. 00:01:42
Parent advisory board. 00:00:21
Training your teams to officiate and keep score. 00:01:32
Injury prevention. 00:07:12
Training during different parts of the season. 00:02:14
Strength and conditioning coaches. 00:01:21
Importance of statistics. 00:01:07
Club Culture
Teaching life skills. 00:01:58
Setting expectations. 00:01:36
Player policies. 00:00:41
Bullying policy. 00:02:54
Bringing in speakers. 00:01:25
Club wide events. 00:01:33
Older athletes working with young athletes. 00:03:11
Team building events. 00:02:50
Making practices entertaining. 00:01:15
Tryout Management
Running a tryout. 00:05:14
Evaluating athletes during a tryout. 00:06:24
Operating within your region’s tryout guidelines. 00:00:46
Making an offer to an athlete. 00:10:03
Tournament Management
Planning a competition schedule. 00:04:29
Deciding how far to travel. 00:01:43
Travel management. 00:00:28
Post-tournament practices. 00:02:57
Collaborating with other clubs. 00:02:59
Tournament registration and management. 00:00:47
Facility Management
Equipment you need. 00:01:02
The process for purchasing uniforms. 00:03:19
Club Recruiting Program
College recruiting videos. 00:01:57
Helping players and parents to be realistic. 00:03:22
Helping players manage the recruiting process. 00:04:21
Cultivating relationships with college coaches. 00:00:32
Value of college camps. 00:01:09
Considerations for college programs. 00:01:09

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    There isn’t a topic or sub-topic left out of this amazing course. Well done

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